Research on the Model of Making a Price Match Based-on Automatic Negotiated Price for Electronic Commerce

The paper established a new sealed bargaining mechanism based on the electronic business negotiation model and considering the opaqueness of information on demand and supply. Using the supply function and demand function to analyze the behavior rule during the course of the price change, in the paper we established and proved a series of intersecting chord theorems about concave supply function and demand function, thus we got a transaction mechanism of negotiating prices that manufacturers and distributors submitted the supply and demand according to node gradually recursion algorithm after the first offer made by the e-commerce platform, And proved the negotiated price converged to the equilibrium price of supply and marketing.